Simon Crilley is the latest signing at Business Micros Aluminium, joining the team to plan and manage the introduction of new LogiKal software products and features into the UK markets.

Taking on a newly created role as Product Manager, Simon will be working directly with both fabricators and systems companies to ensure that the LogiKal offering adds maximum value to their operations and helps them keep pace with current and future market challenges.

Based at BM Aluminium’s Tewkesbury HQ, he will also help customers with remote and on-site product training and track programming needs so that LogiKal is always up to date with specific product and system requirements.

Simon has a vast amount of aluminium industry experience, having spent more than 30 years in fabrication, product development, technical support, and system design. He has been a LogiKal user and BM Aluminium customer himself, so speaks the language of customers and understands just how important it is that the software they rely on delivers real payback on their investment.

He explained: “Lead times and supply chain issues continue to pose problems for fabricators. Software can obviously play an important role in helping to mitigate the impact of that by speeding up ordering, pricing and processing and optimising operational efficiency. LogiKal is already the most versatile and reliable software in the market, and, over the next few months, we’ll be announcing some exciting new options which I know will make it even more valuable to our customers.”